Pharma Focus Europe

Avicanna Expands its Partnership with Viola Brands to the United Kingdom

Wednesday, February 08, 2023

Avicanna Inc., a biopharmaceutical company focused on the development, manufacturing and commercialization of plant-derived cannabinoid-based products is pleased to announce that it has entered into a new sub-license agreement with VB Brands California LLC (“Viola Brands”) and Player Holdings LLC to exclusively commercialize its Viola-branded products in the United Kingdom territory (“UK”) where the company has entered into a sub-licensing agreement with Vertical Pharma Resources Limited T/A IPS Pharma (“IPS Pharma”) for the manufacturing and distribution of the products.

Expanding from the initial partnership in Canada where Avicanna successfully launched 9 SKUs of Viola-branded products across medical and adult use channels, the two companies have opened a new territory with their expansion into the UK. Starting late Q1 2023, Viola’s purpose-driven vision, rooted in social equity and social justice will be available to patients in the UK through the exclusive licensing agreement.

To facilitate the expansion, Avicanna has entered a sub-licensing agreement with IPS Pharma, a local pharmaceutical distribution company with more than 20 years of experience with unlicensed medicines to support the launch of the product offerings. The initial products will be manufactured in the UK under GMP guidelines and distributed through IPS’ Pharma’s existing network of pharmacies via medical prescription under the Special Access Program.

The initial products offered in the UK will include proprietary formulations of vaporizers in THC-dominant and balanced CBD:THC ratios and will be supported by medical education and training.

“We are thrilled to be extending our partnership with Al Harrington and the Viola team and expanding our high-quality products to patients in an exciting new international market. We are also looking forward to building new relationships and potential collaborations with the medical community in the United Kingdom as we have in other markets,” stated Aras Azadian.

Al Harrington, NBA veteran, Founder & CEO of Viola Brands commented, “I was inspired to start Viola when I saw how cannabis was able to heal my grandmother. Since then, our mission has been to help and empower as many people as possible and I’m so proud we’re now able to share our products with patients in the UK, with the help of our partners at Avicanna.”

The UK government legalized the use of cannabis in 2018, after the cases of two epileptic children benefited from using cannabis brought increased public attention to the issue. Medical cannabis can be prescribed by specialists as unlicensed medicines in the UK called CBPM (cannabis-based product for medicinal use).

The CBPM definition is necessarily broad to take account of the range of preparations which are cannabis-based that have been used for therapeutic purposes and to ensure that raw products/ingredients and intermediate products are captured. This is essential to ensure that where there is a clinical need, a patient will be able to access appropriate cannabis-based medicines and/or products can be made to meet any prescription.1

To its knowledge, the Company carries out its operations in compliance with all applicable laws in the jurisdictions in which it operates.

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